General Motors Name Change Not Out Of The Question, Analysts Say

General Motors Name Change Not Out Of The Question, Analysts Say

by Sam McEachern
— Jan 8, 2019

GM Renaissance Center Night Time – GM Ren Cen – Winter 2016 005

General Motors changing its name to something that better suits the modern transportation landscape isn’t out of the question.

That’s according to Morgan Stanley analyst Adam Jonas, who said recently said that while he has no knowledge that GM has discussed changing its name, the bank would not exclude “the possibility of such an action being considered by GM’s leadership to help foster perception and cultural change.”

While such a turn of events would have been absurd to think about at one point in time, it’s an interesting possibility to bring up in light of GM’s recent actions and statements. The automaker is reevaluating its business strategy and investing more resources into electric and autonomous vehicles, looking to ditch its image as a slow-moving, old school Detroit automaker. Such a radical overhaul could justify a name change, although with “GM” being such a recognizable abbreviation, it does seem unlikely.

When asked to comment on the matter, a GM spokesperson told Bloomberg the automaker is not considering a name change.

GM Renaissance Center – GM Ren Cen – Winter 2016 020
The only thing that could inspire GM to change its name, in our opinion, would be a major acquisition of another automaker. For example, if the GM and Fiat Chrysler’s proposed merger ever came to fruition, the company name may have been changed to GM-FCA or something similar.

Bloomberg also reports that GM is hosting an investor day this Friday, which Jonas referred to as “highly unusual,” due to its close proximity to the 2019 North American International Auto Show in Detroit. The financial analyst believes the automaker will discuss immediate automotive industry challenges and address the potential hurdles it will face in 2019.

It’s unclear exactly what GM may have planned for NAIAS 2019, although it may debut the 2020 Cadillac XT6 or 2020 GMC Sierra HD at its hometown show. The mid-engine C8 Corvette may also debut, although GM Authority’s intel indicates the supercar’s arrival has been pushed back to mid-2019.

(source: Bloomberg)

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