GM says mid-size Chevrolet pickup to keep Colorado name in U.S.

GM says mid-size Chevrolet pickup to keep Colorado name in U.S.
Tim Higgins
Automotive News | August 8, 2013 – 10:01 am EST

TRAVERSE CITY, Mich. (Bloomberg) — General Motors Co. said its mid-size pickups will keep the Chevrolet Colorado and GMC Canyon names when redesigned models reach showrooms next year, after the automaker considered a change.

Chief Financial Officer Dan Ammann showed a glimpse of the new trucks today during a presentation at the 2013 CAR Management Briefing Seminars here.

“This is a segment that used to be a very big portion of the overall truck market,” Ammann told reporters before his presentation. “It’s diminished over the years partly because, in our view, there hasn’t been the kind of offering in the segment that customers were really looking for.”

The revamped pickups follow 18 new or refreshed vehicles the biggest U.S. automaker is bringing out this year in its home market. The trucks continue an effort to remake GM’s lineup as among the newest in the industry from one of the oldest.

“The Colorado will be positioned as a sport truck,” Ammann said. “The Canyon will live squarely up to GMC brand promise of professional grade.”

GM North America President Mark Reuss told reporters in April that the automaker was considering new names for the Colorado and Canyon. The company decided against a change because of their brand equity, Ammann said today.

The revamped pickups follow 18 new or refreshed vehicles the biggest U.S. automaker is bringing out this year in its home market.

Share
Login Status
You are not logged in.
Seniority Lists
Internal Job Postings
Recent Posts!
Bargaining Committee

Chairman
Mike Herron
President
Tim Stannard
Zone
Gary Goforth
Committee
Mike Danford
Danny Taylor
Steve Roberts
Jay Minella
Steve Homrich
Chris Brown
Richie Griffith

1853 Officers

President
Tim Stannard
Chairman
Mike Herron
Vice President
Darrell DeJean
Financial Secretary
Mark Wunderlin
Recording Secretary
Peggy Mullins
Trustee (3)
Jay Lowe
Dave Clements
Joe DiCataldo
Sgt. at Arms
Norman Jenks
Guide
Ken Buck
E-Board at Large (2)
Paul Taylor
Steve Roberts
GM Unit Chair
Mike Herron
Voith Unit Chair
Larry Heflin
Ryder Unit Chair
Patrick Linck
AFV Unit Chair
Neil Osborne
Retiree Chair
Mike Martinez

Get Text Alerts



asdasdsd

*Standard text messaging rates may apply from your carrier