GM offers employee pricing in Canada

GM offers employee pricing in Canada
Theresa Clift
Automotive News | December 20, 2012 – 2:06 pm EST
UPDATED: 12/20/12 3:35 p.m. ET – adds more detail
General Motors, which began offering higher incentives in United States in an effort to clear out its bloated supply of pickups, now is also offering incentives on its pickups in Canada despite a much lower supply there.

GM Canada is offering employee pricing for two weeks on all pickups, as well as some other vehicles. The amount of the discount will depend on the price of the vehicle, a spokeswoman said.

The offer, which began Monday and will last until Dec. 30 at participating dealers in Canada. It comes on top of discounts previously in place.

Eligible for the program are the 2012 Chevrolet Sonic and Cruze and all 2013 GM vehicles except the Chevrolet Camaro, Corvette, Volt, Spark, Orlando, Express, Traverse, and Trax; the GMC Savana and Acadia; the Buick Enclave and Encore; and the Cadillac ATS and XTS.

Last Thursday,GM Canada was offering incentives in the range of $5,000 (Can.), or about $5,080 U.S., for all pickups, the spokeswoman said at the time.

“GM Canada will be competitive in the market, but we are not chasing market share at all costs,” she said.

GM’s sales in Canada have dipped 5 percent this year to 212,202 units through November, in an overall market that has advanced 7 percent.

GM ended November with 12,754 pickups — a 27 day-supply — in Canada, according to data provided by the Canadian Vehicle Manufacturers’ Association.

In the United States, GM ended the month with 243,691 pickups — a 138 day-supply — in inventory, its highest levels since before GM’s June 2009 bankruptcy. It also had a 9 percent decline in U.S. pickup sales from November 2011.

On Dec. 7, GM launched a U.S. program that gives dealers the option to add as much as $2,000 in customer cash on 2012 and 2013 Chevrolet Silverados and GMC Sierras through Jan. 2. That’s on top of $1,000 in bonus cash GM already was offering on the trucks.

GM also began offering 0 percent financing on the 2013 Sierra and Silverado 1500.

The new 2014 GMC Silverado and GMC Sierra, which were unveiled last week, featuring three new engines, are expected to hit dealer lots in the second quarter, around late spring.

GM built up stocks this year to prepare for 29 weeks that its truck plants would be down for retooling. But this month, GM acknowledged that it will likely end the year above its target of about an 85-day supply in the United States.

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