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Chevy Cruze to start at under $17,000

Posted: June 4, 2010

Chevy Cruze to start at
under $17,000


The Chevrolet Cruze, which may be the most
important vehicle General Motors is launching
this year, will arrive in showrooms
in September
with a starting price of nearly $17,000, the
company announced Thursday.

"We believe the Cruze can redefine the
expectations for compact-car owners and
shoppers who are new to the segment," Jim
Campbell, U.S. vice president of Chevrolet
marketing, said in a statement. "For the price of a
compact car, Cruze offers the styling,
, roominess, amenities and refinement of
a much more expensive car."

The Cruze is to compete in the ultra-competitive
small-car segment against popular favorites such
as the Toyota Corolla and
Honda Civic. The
Corolla and Civic, including delivery fees, start at
$16,200 and $16,405, respectively, the
companies’ Web sites say.

GM hopes that its replacement for the Cobalt will
help reposition the company’s lineup as
appealing to small-car shoppers and people
looking for
fuel-efficient vehicles.

Jessica Caldwell, an industry analyst at, said the Cruze’s extra features
will make it a good value but worried that some
price-conscious shoppers might overlook that
when they see less well-equipped competitors at
cheaper prices.

"An informed consumer doing an apples-to-
apples comparison may think the Cruze is a
better deal but I think if people are just looking
for a cheap, economical
car, it’s not the best out
there in that segment," she said. "I think that’s
where they could have some trouble. … Compact
car buyers are pretty price sensitive."

GM plans four models of the Cruze:

• The Cruze LS will have a manufacturer’s
suggested retail price of $16,955, including
destination charges, and come with a 1.8-liter
Ecotec engine and manual transmission.

• The Cruze LT will have an MSRP of $18,895
and come with a 1.4-liter Ecotec turbo engine
and 16-inch wheels.

• The Cruze Eco will have an MSRP of $18,895
and come with a 1.4-liter Ecotec turbo, 17-inch
wheels and enhanced aerodynamics. Because of
fuel-saving measures, this model is expected to
get 40 m.p.g. on the highway.

• The Cruze LTZ will have an MSRP of $22,695
and come with a 1.4-liter Ecotec turbo, 18-inch
wheels and many more features, including a six-
way power drivers seat, standard cruise control
and remote vehicle start.

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