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GM reveals plan to bring more hot sellers to market

Posted: 10:03 a.m. March 26, 2010

GM reveals plan to bring more hot sellers to market

By TIM HIGGINS

FREE PRESS BUSINESS WRITER

 

General Motors today announced a new plan to make more of its hot-selling Chevrolet Equinox and GMC Terrain crossovers.

 

GM dealers have been saying they can’t get enough of the Equinox and Terrain crossovers, which are made at GM’s CAMI Automotive plant in Ingersoll, Ontario. The plant has been running at full capacity and does not have room to paint or to do final assemble of more Equinox vehicles.

 

In a unique solution to increase output, GM will expand the CAMI’s body shop to produce extra Chevrolet Equinox bodies that will then be shipped to GM’s Oshawa plant for paint and final assembly along with the Chevrolet Impala sedan.

 

The plan will allow GM to increase Equinox production and Terrain production at CAMI by an undisclosed number of vehicles.

 

“This plan for CAMI and Oshawa allows us to meet customer demand for hot products while avoiding a potential production overcapacity situation by creatively using our assets and facilities,” Mark Reuss, president of GM North America, said in a statement. “This innovative approach enables us to ramp up in a timely and cost-effective way and highlights the importance of these plants and communities in our North American plans.”

 

The plan calls for a third shift to be added as the Oshawa plant, which will be added in October and bring about 600 laid-off workers back to work.

 

At CAMI, about 70 new jobs will be created to handle the extra body shop work, GM said.

 

In February, the Free Press reported that GM was considering unique solutions to increase production of hot new launch vehicles.

 

Equinox and Terrain sales have been on fire. Sales of the Equinox, for example, were up 132% in February compared to a year ago. And are already up 98% so far this year compared to last year, according to Autodata Corp.

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