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GM hires new general manager for Buick GMC

December 1, 2009 http://detnews.com/article/20091201/AUTO01/912010422

GM hires new general manager for Buick GMC

THE DETROIT NEWS

General Motors Co. said Tuesday that it hired marketing consultant Michael Richards to be the new general manager of Buick GMC.

Richards, 52, replaces Susan Docherty, who was appointed GM vice president in charge of U.S. sales in October, GM said in a statement.

"Michael is an automotive industry veteran who brings extensive experience in both marketing and sales," said Bob Lutz, GM vice chairman with responsibility for marketing and communications.

Richards was most recently vice president of marketing and sales for the global automotive business at Trilogy, based in Austin, Texas. Prior to his time at Trilogy, he was a consultant to J.D. Power and Associates in Troy. In that capacity, he led the company’s efforts to develop products to improve customer satisfaction, market share and profitability for newly launched vehicles. He also developed a syndicated index to measure new vehicle launch performance.

"We are confident he will build on the positive momentum Buick GMC has with the 2010 Buick LaCrosse and GMC Terrain, as well as the upcoming Buick Regal," said Lutz, who made the appointment Tuesday. It takes effect immediately.

Buick and GMC are two of the four domestic brands that GM is keeping. It is also keeping Cadillac and Chevrolet and Adam Opel GmbH’s Opel brand in Europe.

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