Fri Oct 16, 2009 10:10am EDT
SANTA MONICA, Calif.–(Business Wire)–
Edmunds.com, the premier online resource for automotive information, has
preliminarily forecast General Motors (GM) retail market share for October to
rise to 22.4 percent from the third-quarter retail average of 19.1 percent.
Edmunds.com also estimates the Seasonally Adjusted Annual Rate (SAAR) of sales
for October to date is in the low 10 million rate.
"GM is benefiting this month from its recent product launches in key volume
segments, an abundance of media coverage, including positive reviews of its new
models, and a surge in ad spending on its new campaign," observed Jeremy Anwyl,
CEO of Edmunds.com.
"But, GM is climbing from a low base. Continuing to gain share will be
increasingly difficult as other manufacturers fight for consumers," noted Anwyl.
Here is additional consideration data, which correlates to unique page views of
a specific vehicle, on GM`s recent product launches:
* Six weeks into the launch of the Cadillac CTS Wagon: Consideration on the
Vehicle (by segment) is up 7 percent
* Nine weeks into the launch of the Buick LaCrosse: Consideration of the Vehicle
(by segment) is up nearly 42 percent
* 14 weeks into the launch of the Chevrolet Equinox: Consideration of the
Vehicle (by segment) is up nearly 17 percent
* Five weeks into the launch of the GMC Terrain: Consideration of the Vehicle
(by segment) is up nearly 11 percent
For more information, please visit Edmunds’ AutoObserver.com story "GM Regaining
Lost Market Share in October, Edmunds.com Reports" at
About Edmunds Inc. (http://www.edmunds.com/help/about/)
Edmunds Inc. publishes four Web sites that empower, engage and educate
automotive consumers, enthusiasts and insiders. Edmunds.com, the premier online
resource for automotive consumer information, launched in 1995 as the first
automotive information Web site. Its most popular feature, the Edmunds.com True
Market Value®, is relied upon by millions of people seeking current transaction
prices for new and used vehicles. Edmunds.com was named "Best Car Research Site"
by Forbes ASAP, has been selected by consumers as the "Most Useful Web Site"
according to every J.D. Power and Associates New Autoshopper.com Study(SM), was
ranked first in the Survey of Car-Shopping Web Sites by The Wall Street Journal
and was rated "#1" in Keynote’s study of third-party automotive Web sites.
Inside Line launched in 2005 and is the most-read automotive enthusiast Web
site. CarSpace launched in 2006 and is an automotive social networking Web site
and home to the oldest and most established automotive community.
AutoObserver.com launched in 2008 and provides insightful automotive industry
commentary and analysis. Edmunds Inc. is headquartered in Santa Monica,
California, and maintains a satellite office in suburban Detroit.
Edmunds.com Corporate Communications
Jeannine Fallon/Chintan Talati
Media Hotline: 310-309-4900
General Motors Regaining Lost Market Share Ground in October According to Edmunds.com