GM says may increase production of four models

GM says may increase production of four models

Wed Sep 16, 2009 12:01pm EDT

DETROIT, Sept 16 (Reuters) – General Motors GM.UL is examining ways to ramp up production of four newer models that are selling well above its expectations, a GM spokesman said on Wednesday.

All four models are greatly revamped from previous versions and one, the Chevrolet Camaro, was resurrected five months ago after being out of production for seven years.

The four models are the Chevrolet Equinox, a crossover utility vehicle; Buick LaCrosse, a sedan; Cadillac SRX, also a crossover; and the Camaro, a sports car.

The potential increase in production at GM could prompt more workers to be recalled from layoff, a rare bright spot for the world’s No. 2 automaker just two months after it emerged from bankruptcy protection.

GM spokesman Tom Wilkinson said GM knew it would have to increase production of some of its models after a summer when inventory levels were at unsustainably low levels, but that these four models in particular had outstripped expectations.

GM said it will also look for a second production plant for the Equinox, which is now assembled at the CAMI Automotive plant in Ingersoll, Ontario, which GM owns with Suzuki Motor (7269.T: Quote, Profile, Research, Stock Buzz). The Terrain is also built there.

Sales for the 2010 model Equinox were about 9,900 through Sept. 15. The redesigned Equinox was launched in June.

Trade journal Automotive News reported on Tuesday that to increase production of the increase production of the Equinox GM would add a third shift to the Ontario plant in October.

GM and other automakers expect much fewer sales in September after the $3 billion "Cash for Clunkers" federal incentive program ended about three weeks ago.

GM sales in the United States are down 35 percent so far in 2009, and it has lost two percentage points of market share.

Industry-wide 2009 U.S. auto sales are expected to be near 10 million vehicles, down from 13.2 million vehicles in 2008.

GM this week began an aggressive marketing campaign aimed at overcoming public perception that it makes inferior cars.

Part of that campaign is a 60-day, money-back guarantee.

Seniority Lists
Recent Posts!
Bargaining Committee

Mike Herron
Tim Stannard
Zone at Large – 1st
Danny Taylor
Zone at Large – 2nd
Mark Wilkerson
Joe McClure
Chad Poynor
Steve Roberts
Derek Lewis
Bill Cundiff
Kirk Zebbs
Don Numinen
Jay Minella
Danny Bragg
Chris Hill
Rashad Thomas
Keith Oswald
Chris Brown

1853 Officers

Tim Stannard
Mike Herron
Vice President
Darrell DeJean
Financial Secretary
Mark Wunderlin
Recording Secretary
Peggy Mullins
Trustee (3)
Jay Lowe
Dave Clements
Dave Spare
Sgt. at Arms
David C Spare
Ashley Holloway
E-Board at Large (2)
David Ryder
Steve Roberts
GM Unit Chair
Mike Herron
Leadec Unit Chair
Larry Poole
Ryder Unit Chair
Patrick Linck
AFV Unit Chair
Neil Osborne
Retiree Chair
Mike Martinez

Get Text Alerts


*Standard text messaging rates may apply from your carrier