GM to drop corporate logo from vehicles

Tuesday, August 25, 2009

GM to drop corporate logo from vehicles

Robert Snell / The Detroit News

General Motors Co. will no longer include the silver "GM" corporate logo on its vehicles in a move to emphasize the four core brands that survived the automaker’s bankruptcy.

The move, which takes effect starting with the 2010 model year, was made earlier this month by the company’s newly formed executive committee.

The move downplays the link between the Chevrolet, Cadillac, Buick and GMC brands and their corporate parent, following the automaker’s recent trip through bankruptcy court and months of negative headlines.

"We are just really focused on the four core brands and this provided us with another opportunity to make sure they were at the forefront," GM spokesman Terry Rhadigan said.

GM’s research indicates people outside the Midwest do not necessarily link a Chevrolet or Cadillac with GM, Rhadigan said.

GM emerged from bankruptcy court last month after shedding debts and factories and receiving $50 billion in federal aid. It is in the process of selling or eliminating the Saab, Saturn, Hummer and Pontiac brands.

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