GM drops Jim Reed from Chevy line-up

GM drops Jim Reed from Chevy line-up

 

Nashville Business Journal – by Turner Hutchens Staff Writer

HEATHER LEIPHART | NASHVILLE BUSINESS JOURNAL
Jim Reed Chevrolet occupies more than 600,000 square feet along Broadway.

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After almost 80 years, one of Nashville’s most prominent Chevrolet dealers won’t be selling new General Motors vehicles much longer.

Jim Reed Chevrolet was one of the more than 1,000 GM dealerships to receive letters in May telling owners that their contracts with the struggling automaker would not be renewed in 2010, according to area dealers and others familiar with the situation.

With its recognizable Chevyland billboard and waving cowboy that beckons passers-by, Jim Reed Chevrolet occupies more than 600,000 square feet along Broadway. Jim Reed operations also include other non-GM vehicle brands, including Hyundai, Subaru and Isuzu.

General Manager John Reed did not respond to requests for an interview Monday and Tuesday.

Jim Reed Chevrolet Co. was created in 1930 by Jim Reed Jr., who had sold Chevrolets and other cars prior to founding the company, according to the dealership’s Web site.

Jim Reed III became president of the company in 1958, though his father continued to be involved with the operations until his death in 1978. Jim Reed IV and John Reed, both sons of Jim Reed III, joined the operation in the 1970s and 1980s.

Chevrolet of Smyrna, which was already in bankruptcy when GM sent the letters, is the only Nashville area GM dealership to have confirmed the automaker was terminating its dealership agreement.

GM sent letters to about 1,100 U.S. dealers telling them their franchise agreements won’t be renewed when they expire in 2010. The letters outlined a dealership’s deficiencies and detail how it failed to meet the requirements of GM’s sales and service agreements.

The move was part of GM’s plan to cut its dealer network by 2,600 locations, or 40 percent, by the end of 2010.



 

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