Email List Sign Up

GM’s Lutz reverses decision to retire, gets global ‘creative’ post

GM’s Lutz reverses decision to retire, gets global ‘creative’ post

Jamie LaReau

Automotive News | July 10, 2009 – 12:01 am EST

DETROIT — Bob Lutz, the former General Motors product chief who had intended to retire at the end of this year, is staying with the company.

Lutz, 77, will extend his career as vice chairman in charge of all “creative elements of products and customer relationships,” the automaker said in a statement that accompanied its emergence from 39 days of bankruptcy today.

Chiefs of GM’s brands, marketing, advertising and communications will report to Lutz “for consistent messaging and results,” the company said. Lutz who had been succeeded by Tom Stephens, vice chairman of product development, will work with Stephens and design chief Ed Welburn “to guide all creative aspects of design.”

Lutz will report to CEO Fritz Henderson and be a member of a new executive committee.

"I am pleased to announce that we are ‘unretiring’ Bob Lutz so he can fill this important position in the new GM," Henderson said in a news conference. "He has a proven track record of unleashing creativity in the design and development of GM cars and trucks. This new role allows him to take that passion a step further, applying it to other parts of GM that connect directly with customers."

Lutz said in February that he would leave the company for good at the end of the year. He remained vice chairman and senior adviser after ceding his product role to Stephens.

Lutz, known for being outspoken, announced his retirement as GM was losing control of its destiny and becoming more dependent on U. S. rescue loans for its survival.

Rick Wagoner — who hired the former BMW, Ford and Chrysler executive in 2001 — was forced from his CEO post by the Obama administration in April. As GM’s best assets exit bankruptcy as a new company, GM is now 60.8 percent owned by the U.S. Treasury. The Wall Street Journal said Lutz asked to stay on with the new company, led by Fritz Henderson, and his request was granted. In an interview with Automotive News in February, Lutz said he would reconsider his decision to retire if he were asked.

Seniority Lists
Recent Posts!
Bargaining Committee

Mike Herron
Tim Stannard
Zone at Large – 1st
Danny Taylor
Zone at Large – 2nd
Mark Wilkerson
Joe McClure
Chad Poynor
Steve Roberts
Derek Lewis
Bill Cundiff
Kirk Zebbs
Don Numinen
Jay Minella
Danny Bragg
Chris Hill
Rashad Thomas
Keith Oswald
Chris Brown

1853 Officers

Tim Stannard
Mike Herron
Vice President
Darrell DeJean
Financial Secretary
Mark Wunderlin
Recording Secretary
Peggy Mullins
Trustee (3)
Jay Lowe
Dave Clements
Dave Spare
Sgt. at Arms
David C Spare
Ashley Holloway
E-Board at Large (2)
David Ryder
Steve Roberts
GM Unit Chair
Mike Herron
Leadec Unit Chair
Larry Poole
Ryder Unit Chair
Patrick Linck
AFV Unit Chair
Neil Osborne
Retiree Chair
Mike Martinez

Get Text Alerts


*Standard text messaging rates may apply from your carrier