GM to drop Super Bowl ads
Monday, September 22, 2008
GM to drop Super Bowl ads
Restructuring plan, lack of coinciding vehicle launch prompt pullout
By Robert Snell
DETROIT — General Motors Corp. will not spend any money advertising during Super Bowl XLIII in February, another belt-tightening move and marketing cutback that has seen the beleaguered automaker already scrap ads during Sunday’s Primetime Emmy Awards [...]