Ford’s ‘F’ fixation fouls its future
Monday, February 18, 2008
Daniel Howes
Ford’s ‘F’ fixation fouls its future
Ford Motor Co. evidently hasn’t rid itself of its effing problem.
By that I mean the ingrained reflex to bestow new models with names beginning with the letter "F" — Fusion, Flex and now Fiesta, the global subcompact that would have been just fine, thank you, beginning [...]