Ford’s ‘F’ fixation fouls its future
Monday, February 18, 2008 Daniel Howes Ford’s ‘F’ fixation fouls its future Ford Motor Co. evidently hasn’t rid itself of its effing problem. By that I mean the ingrained reflex to bestow new models with names beginning with the letter "F" — Fusion, Flex and now Fiesta, the global subcompact that would have been just [...]