GM ads to focus on cars, small SUVs
GM ads to focus on cars, small SUVs
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Jamie LaReau
Automotive News | January 2, 2008 - 4:42 pm EST
DETROIT — General Motors will shift its advertising emphasis from full-sized pickups and SUVs to cars and small SUVs in 2008.
The automaker also will highlight its fuel economy and eco-friendliness, says Mark LaNeve, GM’s vice president of [...]