Report: Chrysler considers major branding changes Plan would cut up to 1,000 dealers queryvar=”report:,chrysler,considers,major,branding,changes”; Automotive News | November 18, 2007 – 12:01 am EST NEW YORK (Reuters) – Chrysler LLC is considering massive branding changes that would further simplify its product portfolio, while helping cut as many as 1,000 dealers, The Wall Street Journal online [...]